Monday, September 08, 2008

Building A Life Around What You Love

People who are passionate about what they do excite me. Chris Brogan is one of those people. He got my attention on due to his varied and always interesting questions. Actually, another friend on referred to him as a "must follow". This was advice I took and am grateful for. Chris is offering a free ebook: "Personal Branding for the Business Professional"

As a baby-boomer (age 55), I came into adulthood before the Internet revolution. We were taught to go to college, find something we liked to do, major in it and get a job. The assumption was of a job which could last for decades. Once work was settled we set about building the rest of our lives

Those days are gone. Sadly, it is now a world where you have to assume there is no truth or trust, or loyalty or even morality around any more anywhere.

Everything is fragmented, situational and "me-oriented. We are all tied to a computer for most of our day.  Social networking on the computer was developed as the new "water cooler" experience. You don't leave your work station to socialize, you shoot off an email, IM, or a tweet. 

Brogan's book is full of good ideas on many different levels. Beautiful lists of technology and life-building tools. This book is an outline for a new kind of social and economic structure. He speaks of a new ROI (Return On Influence). I believe this concept is much more valuable than we can imagine. Just for background, ROI traditionally stands for Return On Investment. But when I invest myself in something, I have potential influence, as my input has the ability to influence someone else. It is the start of an entirely new business and social model, built on the ashes of the pre-computer worlds of life and work.

Enjoy this man and his work. Check out his blog also.

This new model lives and breathes on the Internet. Welcome to life 2.0!

1 comment:

Chris Brogan said...

Thanks so very much for the kind words, and I'm glad we're connecting on these various places. I hope that you enjoyed the eBook and I hope to continue to bring useful information to you attention. : )