Funny how something so simple evades those guys in suits pulling down 6 figures. I just finished watching a rented movie via iTunes for $2.99. At a movie theater, $2.99 might cover some of the tax on my expenses for the evening.
I would get to pay $10 or more just to get in to see the movie. I'm forced to sit through at least 5 to 10 minutes of commercials, where the volume is turned WAY up. Eventually the movie I wanted to see rolls around.
Being an experienced movie goer, I've purchased my huge bucket of popcorn with extra butter. Popcorn for a price which makes me think of airport prices as being fair and balanced! But who can watch a movie without popcorn?
In the theater I'm subjected to the following "fringe benefits":
- sticky floors with and without moisture
- people talking to each other / their cell phones / the movie
- Language used by 6-year-olds, in response to my request for quiet, which would shock a drunken sailor
- people throwing things, usually popcorn, at each other, or the screen
- inability to hear softer dialogue due to all of the above
OK all you MBA's out there, which would you choose?
